Tourism Management
howitworks-plant
howitworks-laptop
team smallcircles
team triangle

How it Works

With all assets in one place, it’s quick, easy, and cost-effective to create new content without having to start from scratch.

Organize, manage, and share content like images, videos, stories, experiences, tours, routes, itineraries, events, services, businesses, and more within an intuitive, easy-to-use, custom content management system.

Tourist Town allows all levels of destination marketers within a region to collaborate, share, manage, and promote tourism assets – all from a single platform, freeing up resources to be able to create new programs and experiences.

Tourism Management

How it Works

With all assets in one place, it’s quick, easy, and cost-effective to create new content without having to start from scratch.

Organize, manage, and share content like images, videos, stories, experiences, tours, routes, itineraries, events, services, businesses, and more within an intuitive, easy-to-use, custom content management system.

Tourist Town allows all levels of destination marketers within a region to collaborate, share, manage, and promote tourism assets – all from a single platform, freeing up resources to be able to create new programs and experiences.

The Tourist Town system allows for contributors from all levels tourism, from the downtown business owner to the regional DMO.

Region managers can set access protocol and permission levels for the shared and managed content.

Tourism assets, businesses, experiences, stories, routes, tours, itineraries, images, campaigns, events, documents and more can all be uploaded and managed from the central, cloud-based system.

TOOLS OF THE TRADE

With all assets in one place, it’s quick, easy, and cost-effective to create new content without having to start from scratch. Organize, manage, and share content like images, videos, stories, experiences, tours, routes, itineraries, events, services, businesses, and more within an intuitive, easy-to-use, custom content management system.

touristtown-graphic
How Chart 01
TOOLS OF THE TRADE
TOOLS OF THE TRADE

The cloud-based Tourist Town system is intuitive and easy-to-use, built with input from regions, communities, and tourism operators and includes tools like content validation, business tracking, targeted emailing, reporting & analytics and so much more.

DON'T START FROM SCRATCH
NO NEED TO START FROM SCRATCH

Save all your assets to a central bank where content is managed and updated. When it’s time to create a new website (tourism, cluster, niche, economic development, product, experience, etc.) use your saved content to create beautiful, fully networked websites quickly, and cost-effectively.

SPEAK DIRECTLY
SPEAK DIRECTLY TO YOUR AUDIENCE, EVERY TIME

Don’t be all things to all people. The Tourist Town platform allows you to create unlimited targeted online campaigns quickly without having to start from scratch, using content you’ve already created and updated. Use content from your tourism or economic development website to develop an ‘off the beaten path’ campaign, arts & culture tour, itinerary blog, or local business directory. Accessing and managing content from one place ensures that you’re working with the most updated content.

MANAGE VISITOR DISPERSION
MANAGE VISITOR DISPERSION

Visitors are drawn to destinations which offer unique, local, and out of the way experiences. Encourage tourists to travel beyond gateways and ‘hot spots’ by creating stories, itineraries, routes, tours, and packages and enticing them to ‘see more’ through ‘what’s nearby’ options

LET OPERATORS
LET OPERATORS DO WHAT THEY DO BEST

Small towns and tourism operators don't always have the resources to have professional looking websites, but they are key to the visitor experience and visitor transaction. Tourist Town provides operators a platform to easily update and manage their information, once, and have it update in multiple places, freeing up time for operators to run their businesses.

Full Tourist Town Overview
team triangle
team smallcircles
Case Study

Bruce County, ON

BruceCounty

Bruce County, ON is a diverse tourism destination made up of well-known communities and attractions and their well-established 'Explore the Bruce' brand promotes the incredible experiences visitors can have while there.
bruce connection charts

Bruce County used the Tourist Town system to manage and promote its official website ExploretheBruce.com. The website highlights experiences through stories, routes & tours, experiences and events. They were able to manage all their content (images, stories, businesses, events etc.) in one place and use this same content to create a website for their annual Adventure Passport program.

There are 17 communities in Bruce County that share the same Tourist Town platform, all networked, but each with its own website, content, and unique brand. When the communities update information on their websites it automatically updates on relevant upper-tier websites. 

Using the shared content, additional websites have been developed for downtown areas, marketing campaigns, and tourism sectors. All in all, 25 websites have been developed on the Bruce County platform.

quote
how does it work-graphic