The North is that place. It is the place that calls all those that seek more than just riding. It is as much a state of mind as it is a geographical destination. The North is the pinnacle of a snowmobiler’s experience. The North promises to fulfill your desire for more. More snow, more trails, and more comforts that make every snowmobile trip a success. The North is the place you brag about. It’s the place that you can’t wait to get back to. The North delivers, trip after trip, year after year. Ride the North truly is the world’s best snowmobile destination. French and English versions of the toolkit were developed for the Ride the North brand as well as a French and English versions of a signage manual. Many deliverables like a website, Snowmobile Certificate, billboard and Merchandise were developed for the brand. A Scavenger Hunt was also developed to entise snowmobile enthusiasts to the area.
