Touristtown-logo

Tourist Town

  • Home
  • About
  • How it Works
  • Our Work
  • Contact
RTH - MainImage
RTH - 02
RTH - 03
RTH - 04
RTH - 05
RTH - 06
RTH - 07

Ride the Highlands

Ride the Highlands was designed for use by all tourism stakeholders within Ontario’s Highlands who offer motorcycle products or experiences. The brand was designed to tell a story about “The Road” and those who created it. The roads of Ontario’s Highlands are the manifestation of a vision shared by the best loggers of their day. A vision that stated roads should cradle the traveller through the natural terrain and provide a sense of awe. These visionaries detested the theory that roads were to be efficient, straight and boring. The Road is the spine on which all riders will travel the region. The Road is the reason that riding in Ontario’s Highlands is so spectacular. Those who created it knew they were building something important and had always understood it was for a higher reason. That reason was the motorcycle. The brand is authentic early 1800’s look; one of worn sepia photographs and old torn maps used by the craftsmen who shaped the roads. Many deliverables were created for the RTH brand. Print ads, brochures, videos, jacket patches, signage, promotional products, window decals and a website were developed to ensure all marketing tactics align directly with the core brand message.  
Client
BC Hughes
Project Year
2014

Related Portfolio

Kawartha - MainImage

Kawartha

by admin
MomentsOfAlgoma - MainImage

Moments of Algoma

by admin
HIPP - MainImage

HIPP

by admin
ComeWander - MainImage

Come Wander

by admin
AuntDonkey - MainImage

Aunt Donkey’s Toys Store

by admin
G2G - MainImage

G2G

by admin
Touristtown-logo

Tourist Town

Menu

  • Home
  • About
  • How it Works
  • Our Work
  • Contact

Product

  • Tourist Town Overview
  • Illustration Portfolio
© 2023 Tourist Town. All Rights Reserved.
Shopping Basket