In art communities, sketches and paintings are said to be ‘time captures’ of specific moments, designed to trigger the thoughts, feelings and emotions of the artist at that exact point in time. A one-dimensional piece becomes so much deeper than paint on canvas. The Masters of Moments in Algoma, the Group of Seven is Canada’s Most Respected Art Collective. Said to have influenced the perception of the Canadian wilderness through their works produced while in Algoma, the Group of Seven have left behind a legacy of moments recorded through their paintbrushes and sketchbooks. Algoma inspired them, challenged them, wowed them, sheltered them and demonstrated the impact a
landscape can have on one’s soul. It is these moments spent capturing the Algoma landscapes that are still captivating visitors today. This brand represents the artists’ approach to sketching in the field and then returning to the studio to complete a piece. The style leaves room for personal interpretation; interpretation of Algoma’s spectacular physical landscape. A website, billboard, road side signage, interpretive panels and brochure was developed for use by all tourism stakeholders within the Algoma Region and Lake Superior’s north shore, who offer Group of Seven products or experiences.
