Pants Optional Campaign. There’s nothing like the feeling of freedom that comes when you take off your pants. With a rich Scottish heritage, the kilt wearing people of Kincardine know the feeling well. This fun campaign was designed to draw attention to Kincardine’s rich scottish heritage. The County of Bruce and the Municipality of Kincardine won a National Marketing Award from the Economic Developers Association of Canada (EDAC) for this Ad Campaign.
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