Ride lake superior is a promise of spending time with friends on an epic journey or simply riding solo to find one's path again. It's a promise to unite two nations that share a Great Lake. The RLS style is one of a timeless period when touring and road trips were a staple of middle class america. Loaded wood-grain satino wagons, pop up ten trailers roadside motels and campfire stories along the shoreline were the norm. Those who made these epic trips in the 70's are now re-exploring, without children, on motorcycles. Recapturing the memories and sharing them with newfound two wheeled friends. This retro brand was developed to compete on a global scale as an epic motorcycle tour. A website, video, print ads and a brochure were created.
