Paisley is the Artistic River Village. A brand was developed to show the two free flowing rivers converging in downtown Paisley create a unique energy and embracing the creative energy of the town. The logo and brand toolkit was developed and then when Paisley needed to replace their 100 year old bridge starting April 2022, they needed to create a marketing campaign to ensure people still visit the community when a small portion of the downtown street is cut off. This Campaign was called "Where the rivers meet". A logo, maps, signage, banners and was created.
- Project Year
- 2016 - 2022