Lucknow Brand Development & Signage Guidelines

A brand was developed for Lucknow. Lucknow is known as the General Store where residents and tourists a like come to enjoy friendly personalities, general goods and everyday needs. Lucknow is small-town town charm with the everyday essential goods that people will not travel out of the town to get. The logo and brand was developed as well as a signage guide to help unify the perpendicular signage in Lucknow.