Tourism Management
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About Tourist Town

Built for Destination Managers, by Destination Managers

Tourist Town is a modern, all-in-one Destination Management and Marketing System (DMS) designed specifically for the needs of DMOs, tourism orgs, and regional managers. Developed in close collaboration with economic development professionals, tourism operators, marketers, and IT experts, our cloud-based platform brings everything you need to manage, market, and grow your destination — all in one place.

Tourism Management

About Tourist Town

Built for Destination Managers, by Destination Managers

Tourist Town is a modern, all-in-one Destination Management and Marketing System (DMS) designed specifically for the needs of DMOs, tourism orgs, and regional managers. Developed in close collaboration with economic development professionals, tourism operators, marketers, and IT experts, our cloud-based platform brings everything you need to manage, market, and grow your destination — all in one place.

Why Choose Tourist Town?

One Central Hub

Pool your tourism assets, manage stakeholders, and launch integrated campaigns from a single, intuitive platform.

Everyone Works Together

Enable businesses, municipalities, and tourism organizations to contribute to a shared content library — all with flexible permissions and smart automation.

Regional Collaboration with Local Identity

Showcase your region under a unified brand while empowering each community to shine with its own voice.

Affordable, Scalable & Results-Driven

Tourist Town levels the playing field for small and mid-sized destinations with professional-grade tools at a fraction of the cost.

Purpose-Built for the Tourism Sector

Every feature is designed with best practices in mind — from itinerary builders to multi-site syncing — helping you amplify your message and simplify your workflow.

What You Can Do with Tourist Town

Create & Share Content

Upload photos, videos, databases, stories, tours, itineraries, experiences, events, and more — and instantly publish across connected sites.

Stay Consistent with Multi-Site Sync

Update once and publish across your network — no duplicate work required.

Tell Your Region’s Story

Build engaging experiences with storytelling, itineraries, routes, and self-guided tours.

Track What Works

Access built-in analytics and reports to measure performance and make smart adjustments.

Launch Campaigns with Ease

Use built-in templates to quickly create websites, landing pages, and promotions.

Visitor-Friendly, Manager-Approved

On the front end, visitors enjoy a sleek, mobile-optimized experience with interactive modules like “What’s Nearby,” “Experiences & Stories,” “My Trip,” and more — all designed to increase engagement and time spent in your region.

 

Behind the scenes, destination managers benefit from automated features, easy CMS tools, and centralized content management that save time and reduce costs — while delivering professional results.

Powering a Connected Tourism Ecosystem

Tourist Town empowers regions to:

  • Support local businesses
  • Highlight unique community experiences
  • Maximize limited marketing resources
  • Collaborate across towns and organizations

 

Whether you're managing a single community or a regional network, Tourist Town gives you the tools to compete at a higher level — without the overhead.

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Case Study

Bruce County, ON

BruceCounty

Bruce County, ON is a diverse tourism destination made up of well-known communities and attractions and their well-established 'Explore the Bruce' brand promotes the incredible experiences visitors can have while there.
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Bruce County used the Tourist Town system to manage and promote its official website ExploretheBruce.com. The website highlights experiences through stories, routes & tours, experiences and events. They were able to manage all their content (images, stories, businesses, events etc.) in one place and use this same content to create a website for their annual Adventure Passport program.

There are 17 communities in Bruce County that share the same Tourist Town platform, all networked, but each with its own website, content, and unique brand. When the communities update information on their websites it automatically updates on relevant upper-tier websites. 

Using the shared content, additional websites have been developed for downtown areas, marketing campaigns, and tourism sectors. All in all, 25 websites have been developed on the Bruce County platform.

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How It Works

TOURISM MANAGEMENT MADE SIMPLE

Tourist Town brings all your tourism assets, collaborators, and marketing tools into one powerful,

easy-to-manage platform. Here’s how it works — from onboarding to ongoing promotion:

Add Your Tourism Assets

Start by uploading everything you need to promote your destination: digital assets, campaigns, operators, events, stories, photos, videos, and more.

Publish Across Your Network with Multi-Site Sync

Update once, and Tourist Town automatically syncs that content across all connected sites — saving time and ensuring consistency.

Invite Communities, Organizations & Operators

Destination Managers can invite tourism offices, municipalities, business owners, and other stakeholders to contribute. You control who sees and edits what through flexible permission settings.

Engage Visitors & Track Results

Visitors enjoy an engaging, mobile-friendly interface, while your team monitors performance through analytics, reports, and content tracking.

Contributors Upload Their Content

Contributors can easily upload or update content, experiences, images, and events — ensuring accuracy, freshness, and consistency.

Keep It Running with Smart Automation

From content updates to email campaigns, many features run in the background — letting you “set and forget.”

Create Websites, Pages, Campaigns & Promotions

Using built-in templates and tools, quickly build websites, landing pages, and marketing campaigns. No coding required.

Tourist Town makes destination management collaborative, connected, and completely under your control.

Ready to simplify your tourism management and grow your destination?

Let's get started.